Aramark Sports + Entertainment Unveils New Brand Identity and Mark Your Moment Campaign for Start of 2022 MLB Season | Business Wire

2022-04-29 19:18:08 By : Ms. Kitty Yan

New Culinary and Tech Innovations at the Nine MLB Stadiums Aramark Serves Reflect Commitment to Creating Immersive Guest Experiences and Memorable Moments

PHILADELPHIA--(BUSINESS WIRE )--As Opening Day for the 2022 Major League Baseball (MLB) season approaches, Aramark (NYSE: ARMK), the award-winning food and beverage partner of nine MLB stadiums, has unveiled a new brand identity for its Aramark Sports + Entertainment (S+E) division, in addition to a signature marketing campaign titled Mark Your Moment.

Aramark S+E’s refreshed look and feel represents the brand’s distinct and premium approach to the guest experience and a commitment to creating captivating, immersive moments that matter.

“Now more than ever, consumers are placing value on the ability to get out into the world and enjoy unparalleled experiences,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “We are launching our Mark Your Moment campaign just in time for the highly-anticipated MLB season as a call to action meant to inspire fans to cherish each moment and make every experience their own. By embracing the unique qualities of each venue and market we serve across North America, our goal is to deliver creative cuisine, innovative service technology, and coveted merchandise, and really showcase all that Aramark Sports + Entertainment has to offer.”

For the 2022 MLB season, Aramark S+E and its partners at Citi Field, Citizens Bank Park, Coors Field, Fenway Park, Kauffman Stadium, Minute Maid Park, PNC Park, Rogers Centre, and Oakland Coliseum, are introducing a variety of new culinary and tech offerings to drive fan engagement and make every moment count.

Aramark S+E’s new program, Dare to Pair, will celebrate unlikely, yet delicious, food combinations. With everything from PBJ Burgers to Fluffer Nutter Fries, these culinary treats are a grand slam:

No gameday is complete without a ballpark classic, and this season’s menus have new twists on fan-favorites like hot dogs, nachos, wings, fries, burgers, and sandwiches:

Citi Field, Citizens Bank Park, Fenway Park, Kauffman Stadium, Minute Maid Park, and Oakland Coliseum have expanded their offerings to include local partners and Aramark proprietary concepts:

All ballparks across the Aramark S+E portfolio will feature new, state-of-the-art tech amenities advancements for ordering and check out, including:

Aramark Sports + Entertainment serves more than 150 award-winning food and beverage, retail, and facility service programs in premier stadiums, arenas, convention centers, cultural attractions, performance venues, and unique entertainment destinations across North America. The company has received accolades for industry innovations including autonomous markets, dining concepts powered by artificial intelligence, and high-profile events like NBA All-Star 2022 and MLB at Field of Dreams. In 2021, Aramark entered into a strategic collaboration with the Philadelphia-based Starr Restaurant Organization, led by entrepreneur and James Beard Award-winning restaurateur, Stephen Starr, which will bring the renowned culinary visionary’s highly sought-after concepts to clients throughout Aramark Sports + Entertainment’s portfolio. Aramark ranked No. 1 In the Diversified Outsourcing Services Category on FORTUNE’s 2022 List of “World’s Most Admired Companies” and has been named to DiversityInc’s “Top 50 Companies for Diversity” list, the Forbes list of “America’s Best Employers for Diversity,” the HRC’s “Best Places to Work for LGBTQ Equality” and scored 100% on the Disability Equality Index. Learn more at www.aramark.com and connect with us on Twitter and LinkedIn.

MEDIA CONTACT: Sheena Weinstein Aramark Corporate Communications Weinstein-sheena@aramark.com 215-238-3919

MEDIA CONTACT: Sheena Weinstein Aramark Corporate Communications Weinstein-sheena@aramark.com 215-238-3919